Online marketing, or Internet marketing, allows you to promote your products and services online at a lower cost than traditional advertising. It helps you grow your business because it provides qualified leads from potential customers who are looking for your products and services. A potential customer may not know your business name or Website address. Instead, they will type keywords into search engines to find the products they want. Effective use of Internet marketing can help your company show up on search engines, like Google® and Bing™ | Yahoo!®, when a potential customer is searching for your products and services.
Search Engine Optimization
SEO - Search Engine Optimization is a simple process which improves the visibility of a website. It is a foundation for any web marketing strategy and web development process, simply because it draws more traffic to a certain website thereby helping the advertising and marketing of businesses, services and organizations. Search engines allow the users to import certain keywords, and once these keywords are submitted all websites containing them appear in the engines directory. SEO or Search Engine Optimization includes web content optimization, use of keywords, and page structure- this way search engine crawlers read websites and determine their search engine rankings.
Social Media Marketing
Social Media Marketing gives you an opportunity to catch the attention of your potential clients and to generate leads. Social media marketing will help you to establish a better communication with your clients, and raise awareness about your brand. SMM includes several steps and techniques which could help you to position your brand and improve your credibility. Social Media- With Facebook, Twitter, LinkedIn will yield faster results and more traffic to your website. One of the advantages of social media marketing is that it’s free! You can cut the costs of advertising just by creating a social media account. Social media networks draw a lot of traffic and just by promoting your business this way can improve your brand’s exposure.
There are 700 status updates a second on Facebook. Does your small business have a connection to the world's largest social media web application? With over 500 million users, having a Facebook page is absolutely necessary for any small business. But more than simply having a presence, how do you create user interactivity? With custom Facebook applications, Integrating these into your Facebook page is optimal to creating the connection between your website and your user. Tailored Technology has the experience and knowledge to help tie in your web design, graphic design, and Facebook Application to help build your small business brands' identity.